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Cookie Policy

Effective May 23, 2018

This Cookie Policy describes how and why Marksystem and our subsidiaries (“we,” “us” or “Marksystem”) use cookies, web beacons, pixels, tags, scripts and other similar technologies in the course of our business, including through websites and apps that link to this Cookie Policy. It also explains your rights to control our use of these tracking technologies. For additional information about our privacy practices, please review our Privacy Policy.

Persistent and Session Cookies

We use two categories of cookies: Persistent cookies and session cookies. Persistent cookies are cookies that help us recognize you. They are stored on your device in between browser sessions, allowing us to remember your preferences and actions across multiple sites and on multiple visits. Session cookies expire at the end of your browser session, allowing us to link your actions during a particular browsing session.

Third Party Cookies

In addition to the first party cookies set by us, we also use third party cookies. Third party cookies are cookies that are set by others, enabling the third party’s features or functionalities to be provided through the Website you are using. The third party setting these cookies can recognize your device both when it visits our Website and when it visits certain other websites or services. For example, our paid endorsers, or affiliates, may use third party cookies to identify you as a referral so they can be compensated if you sign up for services from us as a result of visiting one of our paid endorsers. The service providers of third-party cookies have their own privacy policies, and may use their cookies to target advertising to you.

Cross-Device Tracking

We perform cross-device tracking which allows us to provide more relevant advertising to you on multiple devices. We do this by identifying browsing activity on your smartphones, tablets, desktop computers and other devices connected to the same IP address or logged into the same account to better understand the products and services that might be of interest to you.

Local Storage Objects

We also use Local Storage Objects (LSOs), such as HTML5, to, among other things, optimize screen presentation, video and other preference information.

Google Analytics

We use Google Analytics which is a web analytics tool that helps us understand how users engage with our Websites. Like many services, Google Analytics uses first-party cookies to track user interactions as in our case, where they are used to collect information about how users use our Website. This information is used to compile reports and to help us improve our Websites. The reports disclose website trends without identifying individual visitors.

We generally use cookies that are necessary or essential to the functioning of our Websites, cookies that help us improve the performance or customize the functionality of our Websites, and cookies that help us serve you relevant advertisements. The types of cookies described below may be set by us or by a third party service provider assisting us in performing the below functions. Specifically, we use cookies for the following reasons:

  • Strictly Necessary: These cookies and tracking technologies let you navigate our Websites and use essential features, including secure areas and shopping baskets. Without these technologies, we are unable to deliver core functionality of our Websites, products and services to you.
  • Performance: These cookies and tracking technologies help us understand how customers and visitors interact with our Websites. They provide us with information about areas of our website visited, time spent on our Websites and any error messages you receive, allowing us to improve the performance of our Websites. They do not collect any information that could identify you.
  • Functional: These cookies and tracking technologies are used to provide certain services or to remember settings that will improve your visit, but are not essential to your use of our Websites. They may include personal information that you have disclosed to us.
  • Targeting or Advertising: These cookies and tracking technologies allow us to deliver content, including advertisements, relevant to your specific interests. This content may be delivered in our Websites or on third party websites or services. They allow us to understand and improve the relevancy of our advertisements. They may track personal information, including your IP address.
  • Social Media Cookies: These cookies are set by third parties, including Facebook and Twitter, and allow you to share what you’ve been doing on our Websites on social media.

The length of time a cookie will stay on your computer or mobile device depends on whether it is a “persistent” or “session” cookie.

  • Session cookies will only stay on your device until you stop browsing.
  • Persistent cookies stay on your computer or mobile device until they expire or are deleted.
  • First-party cookies are cookies that belong to Marksystem,
  • third-party cookies are cookies that another party places on your device through our Service. Third-party cookies may be placed on your device by someone providing a service for Marksystem, for example to help us understand how our service is being used. Third-party cookies may also be placed on your device by our business partners so that they can use them to advertise products and services to you elsewhere on the Internet.

Cookies we use in Marksystem website:

Name Origin Purpose Type Used-by/date
_drip_client_{HASH} www.drip.co Analytics Third party 2 years
_ga Google Analytics Third party 2 years
_gid Google Analytics Third party 1 day
autooptimize_feed autoptimize.com Browsing Third party 1 year
of_current_opt wordpress.com Browsing First party 1 day
PHPSESSID website session Browsing First party Expire when browser is closed
vchideactivationmsg_vc11 contact form Enables to send messages from contact form First party 1 month
viewed_cookie_policy wordpress plugin cookie poll First party 1 year
wordpress_test_cookie website session Checks if you have accepted the site cookies First party Expire when browser is closed

Within your browser you can choose whether you wish to accept cookies or not. Different browsers make different controls available to you and so we provide links below to popular manufacturers’ instructions on how you can do this. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use (“third party cookies”), or those from specific websites.