A website is essential in today’s world; even if you are operating a business that might not have an online service requirement, a website is still something you should have. Why might one ask? The simple answer is the trust factor it has; imagine yourself shopping for a product through an e-commerce site, you see a product you like, but the brand is not something you are familiar with. What would you do in that case? Google the website, right? And if the brand doesn’t have a website or an online presence, then you might get suspicious about the brand. It is a natural occurrence in today’s market, so if you want to run a successful business, having a working website is of paramount importance. And with an active website, there is one thing you need to have with it and that is a proper SSL Certification.
SSL Certificate is essential, especially if you are handling your website yourself, whether it’s a full-blown e-commerce website or a simple blog.
1. Protection against Hackers
Crime is not a new phenomenon; it is something that humanity has to joust with forever and will continue to do so in the future. But when it comes to online crimes, data theft is one of the most prevalent. And with the boom in online business, hacking has become a regular part in life that one has to contend with; if you are operating a website, it is guaranteed to be attacked, in some cases, over a hundred times a day. And some websites are designed for fishing data from your browsers. SSL Certificate can be your lifesaver when it comes to protection from hackers; without the secure version of the HTTP protocol, without this encryption, your website can be easily hacked and these hackers can then display a fake webpage on your website. It is quite simple to understand why one doesn’t want that to happen.
2. Trust Factor
Obviously, if you have an SSL Certification on your website, viewers can easily trust your website and in return trust your business. If a website doesn’t have SSL certification, Google may mark it as a website trying to steal visitors’ information, and if you are a legitimate business, you wouldn’t want that to happen. SSL Certification also goes a long way in increasing the trust factor between a new brand and their visitor.
3. Improve SEO and SERP results
SEO is crucial if you want to display your website at the top of search results. Sure, you can run Google Ads for a specific keyword, but it will only be available for a limited amount of time, and are you sure you want to spend money to buy ads regularly? The easy way to have your website ranked at the top of SERP (Search Engine Result Page) is by doing good SEO, and SSL Certificate plays an integral part in that.
4. Significant Increase in Site Speed
If your website is running slowly, then it may turn visitors off from your website, and if you want to increase your website speed, then SSL Certificate plays a small but significant part in that. Shifting to HTTPS protocol improves your website speed, and will result in fewer bounces from your website.
5. Inexpensive, and required for PCI Compliance
SSL Certificate is relatively inexpensive, though some providers make it unnecessarily complicated to get one for your website. But if you’re an e-commerce platform, you need to have an SSL Certificate to be PCI compliant.
6. Browsers compatibility
Websites that have SSL Certification have greater browser compatibility, meaning if you have designed your website in a certain way to attract your customers, it will display in the same structure in Google Chrome if your website has SSL Certification.
7. A way to the future!
MARKSYSTEM offers its customers a broad spectrum of IT services that include Web Hosting, Web Developing, Domain Registration, SEO, Virtual Private Servers, Security Features, and many more. And if you are looking for an SSL Certificate, then you can get one for free at MARKSYSTEM.